Studio Mitja Miklavčič

Go Sans

Bespoke typeface with

a distinctive technical character

Gorenje is one of the most important global manufacturer of large household appliances and interior furnishings. In 2005 the company decided to organise a competition for their new corporate identity. In collaboration with Gigodesign studio from Ljubljana we've decided to take part in the competition.

When researching Gorenje's identity from the historical point of view we've found out that the logotype became the basic identifying element; adding another visual element, such as a symbol, would be redundant. Having in mind these historical circumstances and various technological processes - such as distortions at the process of deep draw - we've decided to build our proposal around bespoke typeface. Custom made typeface was also a basis for the suggested company's logotype.